Get a Running Start on your Photography Business!

Discover How to Save Time, Earn More Money, and Give Your Business a Jump Start With This Powerful Program!


Starting or running a photography business can be frustrating, expensive, and time-consuming. But when you learn proven methods from qualified professionals, you will be unstoppable!

  • Learn EVERYTHING you need to know about starting your business from scratch, or jump-starting it if it’s not as profitable as you want.

  • Follow simple, tried-and-tested steps to get your photography business making money as quickly as possible, whether this is your first year in business or your fifth.

  • Become a more powerful and strategic entrepreneur!

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Running start is a powerful, downloadable program that walks you through exactly how to set up or change your business for MAXIMUM results - fast!

Since we believe there isn’t just ONE right way to run a successful photography business, we’ve set this course up as a series of choices, like a “choose your own adventure” book! No matter which path you decide is right for you, we’re giving you the tools, templates, strategies, and support you need to be successful.

Payment plans are available. Email for details.


Section #1: Specialist vs. generalist

One of the first decisions you need to make is what your brand is all about. Are you going to specialize in ONLY newborns and want be the best newborn photographer in town? If so, how do you capitalize on that in your marketing? Or if you photograph multiple genres, how do you keep your brand strong and cohesive? No matter which way you go, we will give you practical tips for making it work.


Section #2: High Volume vs. Low Volume

The number of clients you plan to service is directly related to so many other business decisions, so it’s important to know what goal to make and - more critically - HOW to achieve that goal. We will walk you through several options and later, in the marketing section, we’ll share how to achieve your ideal goal, month in and month out, whether that’s 3 clients a month or 30.


Section #3: Luxury Pricing Vs. Volume Pricing

Pricing is one of the hardest things for photographers, but what no one tells you is how your pricing needs to fit into your overall brand and business strategy. We will explain several different pricing models and break them down, even showing you how we create a strong price list from scratch in under 45 minutes in our bonus pricing resource.


Section #4: Print-Based Model vs. All-inclusive model (or both!)

Deciding what you want to sell may sound easy, but there’s a lot that goes into it. If you don’t sell digital files, do you have a rock-solid answer when you get asked about them? And if you do sell files, do you know how to fit them into your overall strategy so they work for you and not against you? Getting this right is KEY for the overall health of your business.


Section #5: In-peron sales vs. Remote sales

At IPSM, we love in-person sales, and this section includes some great tips for maximizing your sales potential with every client. But we also know that some of you don’t sell in person, so we’ve provided helpful tips and guidelines for remote sales as well. No matter which business model you choose, we’ve got your back and we’ll make sure you have the support you need to ensure happy clients and a great paycheck for you.


Section #5: Marketing game plan

Gone are the days of being confused and frustrated by marketing. We’ve simplified this area and made it incredibly easy to put together a basic marketing plan and start implementing it in less than 30 minutes. You’ll use our helpful guide to determine your strategy, then plug our marketing ideas into your calendar so you know exactly what to do each day to reach your goals.


Section #7: Solopreneur vs. team leader

If you’re in the early months or years of your business, you’re probably doing everything by yourself. Being a solopreneur can be exhausting, but it’s possible to do it well as long as you follow the tips we’ll lay out in this section. But if you’re ready to build a team and outsource some tasks, you need a plan for how to start doing that effectively - and we’ve got that for you too.


Section #8: Business basics

Here we get into the nitty gritty and help simplify all the things that make your head spin. We’ll tell you the three professionals you need to have on speed dial (and how to find them). You’ll learn how to set up your business legally, how to make sure you’re handling your taxes correctly, and what needs to be in place before you ever open your doors. We’ll even show you how to place your first print order if you’ve never done it. This is the stuff most people dread but we’ve made it easy!!


Bonus section #9: Fear and Confidence

Confidence is the number one thing that will make or break your business. Your attitude and mindset are EVERYTHING - but how do you move past the fear if you’re feeling stuck there? How do you know your work is worth what you’re charging? How do you get over the hurdle of feeling like you’re not good enough or you’ll never succeed? This section might be the most important and impactful one in the whole Running Start program.


Getting your business off the ground or giving it a jump-start is fast and easy with our proven system. Download the program and get started today!

Payment plans are available. Email for details.

Did you know….?

The Running start videos are yours to download and keep, so you can watch them on the plane or on the road, and you can rewatch as many times as you’d like!


Why you CAN’T AFFORD to skip business training!

  • According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years.

  • Many experts cite lack of experience and planning as key reasons small businesses often fail.

  • The market is saturated with photographers, most of whom have no business training whatsoever — investing in a strong training program will position you far ahead of the competition!

  • Trying to learn these lessons yourself will be costly, slow, and frustrating. With the Running Start program you can save yourself literally YEARS of struggle - and you’ll likely earn back your investment on your very next sale! Plus, you’ll feel the relief of having a clear roadmap to success, rather than relying on trial and error.


IPSM has a proven track record of helping photographers achieve their goals… see what people are saying!


Limited spots available. Running Start is only open Jan 14-22.

So how much does Running Start cost?

Many people think a “do it yourself” option is cheaper. What they don’t take into account is how slow and ineffective that can be.

Or worse….

The costs associated with every wrong move you make. The wrong structure, strategy, pricing, or marketing can cost you literally THOUSANDS of dollars, not to mention hurt your confidence and self-esteem with every expensive misstep.

This is your chance to learn a streamlined strategy from professionals, so you can hit the ground running and skyrocket your learning curve. You’ll be running an efficient business and booking more clients before you know it, and without all the headaches and hassle of figuring it all out yourself.

You can get the entire Running Start program for just $549 (or join the IPSM Master’s Collection membership for more great training videos and get Running Start for just $449!)

But wait — there’s more!

Bonus #1

Two Live Coaching Calls with Dorie and Rachael

  • Submit a “hot seat” question before the group calls and we’ll call on you so you can get personal help with your challenges.

  • Learn from others’ questions and establish connections with other serious business owners who are in the same place you are.

  • Calls will be recorded and included in your Running Start downloadable material for later viewing!

Bonus #2

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Our incredible Power of How video series, for you to download and watch over and over again!

  • This groundbreaking series is made up of three live video demonstrations, each with a downloadable handout.

  • Watch Dorie and Rachael build a strong price list in 45 minutes, update a website in 30 minutes, and teach proven marketing strategies that work fast to bring in your next client.

  • These videos were viewed over 10 thousand times when they were first released, and now they are yours to download and keep so you can rewatch them as often as you want!

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Bonus #3

Some of our favorite vendors have put together some incredible deals just for Running Start with a COMBINED SAVINGS VALUE OF OVER $1500!!


The Ultimate Sample Pack from H&H Color Lab will be offered at a significant discount with the purchase of Running Start

  • 20x24 and 11x14 styrene mounted print

  • Choose between 16x24 float mount metal print or canvas wrap

  • Torn edge framed trio print

  • 10x10 leather album of your choice – up to 20 pages

  • 6 months of N-Vu IPS

  • Optional add-on to this kit: Upgrade your 10x10 leather album to 12x12, 10x10 Photo cover photo pano book, Upgrade to 1 year of N-Vu IPS

    That’s a $750 value for just $449!


75% OFF for a sample product and 50% OFF for non-sample products for a year (after placing the sample order)!


$99 off new purchases of Fundy Designer!


Additional 3 months added to an annual subscription!15 months for the price of 12. $600 value.


$505 off a custom website!


2 Free months of Pixifi for new accounts!

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15% off the Photographer Contract Bundle!


25% off the monthly fee for the first year!

Running Start will only be available from January 14-22! Don’t miss this opportunity to fast track your business and make more money in than you thought possible!

Don’t miss the EARLY BIRD BONUS!!

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If you purchase Running Start on January 14, 15, or 16, you’ll get access to a special bonus course, absolutely free!

“What Clients Want” is a brand new course by Chris Wooley, and comes with four videos and a 53-page e-book! The course teaches you how to increase customer loyalty and have better consistency in your business by improving your client experience. This is a game-changer, and it’s only for our early birds!

Payment plans are available. Email for details.


Running Start is created by Rachael Boer and Dorie Howell, founders of IPSM.

Rachael Boer and Dorie Howell have over 20 years’ combined experience as professional photographers. Through running their profitable studios they have learned the ins and outs of creating a strong brand, excellent imagery, and an experience clients will pay good money for. They love teaching and sharing these skills with other photographers, and they do so at conferences like ImagingUSA, on the IPS Mastermind membership site, programs like Running Start, and through one-on-one mentoring. Rachael and Dorie are sought-after educators and have helped hundreds of photographers build their businesses and achieve their goals.


Common Questions

Who is Running Start for?

Running Start is designed for those who are new to photography, or who aren’t seeing the results they want, to make FAST progress in their photography business. It’s ideal for photographers who have been in business for a few years but aren’t seeing the volume or profit they would like, especially if they aren’t certain they have everything set up correctly because they didn’t have business training from the start.* It will also help newer photographers who are ambitious and want to get their business set up right the first time, and fast-track their progress to profitability.

*Please note: Some of the modules - especially the first few - may seem basic for someone who is already in business. But this is intentional. If your business isn’t as profitable as you’d like, this is the time to back up and reevaluate all the choices you’ve made thus far, including your niche, sales methods, marketing methods, client avatar, and business structure. We encourage you not to gloss over these lessons and assume they don’t apply to you. They were very intentionally added so you could take a moment to back up, look at the big picture, and decide if any foundational aspects of your business need to be changed before you get into the nitty gritty.

What makes running start unique?

We acknowledge that there isn’t just ONE right way to run a successful business, so we’ve set up this program as a series of choices, kind of like a “choose your own adventure” book! No matter which path you choose at each juncture, we give you valuable tips and strategies for quickly finding success without wasting valuable time or making costly mistakes. The program is focused, concise, and we’ve cut out all the fluff so you get the most valuable information in the least amount of time - PERFECT for busy photographers who are ready to start making real money fast.

Can I download and keep the material?

Yes!! Every video, handout, worksheet, and bonus is downloadable! So you can review and rewatch your favorite parts anytime you want, and you can also learn on the go, while on the airplane, driving, or going for a jog!

Is this different from the masters collection?

Yes, the two programs have very different purposes. The membership is filled with many classes so you can dive deeply into whatever interests you, each taught by a different instructor to give you different perspectives. It’s great for those who are not overwhelmed by a large amount of material, and who aren’t bothered by hearing different ideas or perspectives and then coming to their own conclusions about what will work best for them. Running Start is more focused and concise. It’s ideal for those who don’t want a huge library of information; instead, they want a simple, guided “roadmap” so they can feel confident in their choices. Another difference is that you can download and keep the Running Start material, unlike the membership, which is a small monthly fee to access. The two programs can stand alone but they also are designed to work beautifully together so masters collection members get $100 off the fee for running start!

Can i buy running start after january 22?

This program is only available for purchase from January 14-22. Coaching calls will begin after that, so we are unable to add any new students after January 22. If you want to take advantage of everything this powerful new program has to offer, click the button below and get Running Start now!

can I get a discount?

Yes! Current members of the Masters Collection membership will receive a $100 coupon code for Running Start by email. If you’re not already a member, you can join while purchasing Running Start, which will automatically apply the discount.

The Master’s Collection costs $79/month for as long as you choose to remain a member.

Can I get a payment plan?

Yes! We’d be happy to help with that. Just email and we’ll let you know how to take advantage of our payment plan.

Due to the downloadable nature of this content, and to honor the vendors who have offered such generous discounts, there are no refunds on the Running Start program.