Get a handle on profitable pricing with this interactive CODB worksheet. 

 

PRICING IS HARD

Many people are confused about how to price their photography work. It's one of the most difficult things about running your own business.

WE CAN HELP

This 14-page interactive PDF, created by Joanna Reichert, will walk you through calculating your costs so you can make sure your prices are set appropriately.

 
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STOP GUESSING. Finally create a price list you feel confident about.


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One of the most common issues I see with photographers is a misunderstanding of their true cost of doing business, resulting in pricing that is less than profitable. This guide takes all the guesswork out and makes it quick and easy to find your CODB so you can be confident in your pricing.
— Rachael Boer
 
 

Frequently Asked Questions

What does this guide include?

This 14-page PDF is a comprehensive resource for calculating your cost of doing business. Simply go through the PDF, inputting all your expenses in the fields, and at the end you will see your annual cost of doing business calculation. This is the first step in making sure you are priced appropriately. Then, fill out the sections related to income and profit, cost of goods sold, and you will end up with a clear understanding of what you need to charge to be profitable as a photographer.

Why do I need this guide?

As photographers, many of us struggle with how to price our work. Do we base it on what we feel our images are worth? Do we base it on what others are charging? Do we base it on what our friends and family say? This guide will take all the guesswork out and help you calculate exactly what you need to earn, in a simple and straightforward way. It will save you time and make sure you are set up for success with your business.


But don't just take our word for it!!

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"Before filling out the CODB calculator, I knew something needed to change in my business but I thought my pricing was ok. It opened up my eyes to my real CODB and has allowed me to price myself to make a living and truly understand my costs!"

-Marie

 
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"Before the CODB calculator I thought I was doing good. After plugging in my numbers I found out that I wasn’t and I need to implement a change. If it wasn’t for the CODB calculator I wouldn’t have known that I wasn’t making anything and I was losing money instead. It has helped me to get my pricing to where it needs to be, gave me confidence that I’m running my business effectively. Also it has helped me when speaking to clients that these numbers weren’t just pulled out of a random hat."

- Stephanie

 
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"The CODB calculator was the first thing I got from IPS Mastermind. I wanted to really nail down my pricing for the following year and have a direction. I was REALLY surprised at how LITTLE I was actually making form each wedding that I did! 

After using the CODB calculator, I know exactly how much is coming in and going out for each booking, and I really feel like I have a better handle on things. It's almost as if I'm finally in control of my business, I know that I am worth what I am charging, and I stopped adjusting my prices without knowing what I was getting out of it."

-Jenn


GET THIS GUIDE TODAY AND TAKE THE GUESSWORK OUT OF PRICING YOUR WORK

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