Just like every other detail of your business, the quality of the canvases, albums and other products you offer your clients says everything about your brand. We know you work hard to create incredible images for your clients and the last thing you want to do is devalue your business by having your gorgeous images printed on a cheap canvas or low quality album. Here are five reasons to ditch low cost, low quality products forever:
You shouldn’t be competing with discount sites like Shutterfly and Groupon. Trust us, you’ll never win that battle. If you’re selling low quality products like the ones these discount sites offer, price is the only thing you have to compete on. And nothing good ever comes from trying to compete on price. So skip the cheapo products and sell only high quality professional prints, canvases and albums that your clients can’t get anywhere else. If you’re attracting the right clients, they’ll jump at the opportunity to invest in quality products.
Your clients will swoon over the products you love. It’s so much easier to sell products that you absolutely love than it is to sell products you don’t care about. If you’re over the moon about selling gorgeous heirloom albums like we are, you won’t be able to contain your enthusiasm when you show your sample album to your clients… the gorgeous cover options, the real photographic pages, the incredible print quality. Trust us… if you love it, they’re going to love it too. And since we know you have good taste, it seems obvious that you won’t get excited about a poorly made album, no matter how high your profit margins may be.