What is IPS and how is it different from other business models.
What does having all decision makers at the selection appointment really mean?
Here is a list of great business books that have been recommended by our members. New books are being written all the time but this is a perfect place to start.
There is a common misconception that businesses only need to worry about “legal stuff” or hire an attorney after they get in trouble. While that may be the case for non-business related matters (such as drunk driving or divorce), this is certainly not the case when you are a business owner. A smart business owner understands that legal is an important and necessary business expense, and proactively takes steps to establish a solid foundation to protect itself from liability.
See how Jeff shoots and sells in the same day as an in person sales photographer. With the help of ProSelect, Jeff demonstrates how you can manage your time, cull your photos and organize an IPS meeting right after a photo session.
The IPS Mastermind team loves interviewing our instructors to get to know them even better. Here is our interview with the amazing Jeff Dachowski.
Just like every other detail of your business, the quality of the canvases, albums and other products you offer your clients says everything about your brand. We know you work hard to create incredible images for your clients and the last thing you want to do is devalue your business by having your gorgeous images printed on a cheap canvas or low quality album.
Extended family sessions are popular in my area because "everyone is from somewhere else" and it's a major tourist destination with several major airports. I love the idea of extended family sessions because one of my most treasured images from my childhood is a four-generation picture. In practice though, I have been less than satisfied with how they've been working for my studio.
If you sell prints, you’ve probably given some thought to portrait collections. And by “given some thought,” we mean you’ve probably spent hours tearing your hair out, calculating COGs, structuring and restructuring packages, crunching numbers, and generally remembering why you became a photographer rather than an accountant or math teacher.
The irony is, you probably won’t see a huge payoff for all that mental energy. In fact, the typical portrait collection -- a big ol’ canvas, a few 8x10s, and a handful of gift prints -- could actually be hurting your business. Many photographers sell some variation of that collection simply because it’s what everyone else does. But haphazard portrait collections can hamper your sales and cause you unnecessary headaches. Here are a few potential problems you should be aware of -- and simple steps you can take to avoid those pitfalls and make your collections work for you.
One of the most daunting things about setting up your photography business is deciding what to offer. This is especially true if you are doing In-Person Sales and a large portion of your income will come from tangible products you sell.