"I knew something had to change. If it didn't, I was done."
Maybe you can relate....
I was so frustrated and burned out.
On the verge of quitting. Hanging up my camera for good.
I had been in the photography business for several years and every day still felt like a grind.
My average sale was only about $250, which meant that I had to seriously HUSTLE just to keep my head above water. No...scratch that. I had to SPRINT.
It. Was. So. Exhausting.
This wasn’t what I signed up for when I got into photography.
Yes, my photography skills were improving…
...but I knew NOTHING about running a business.
Then a photographer I really admired told me about something called "IPS."
She said she sold using a method called "In-Person Sales," and that actually this method has been around for as long as things have been sold. Instead of just delivering a gallery of digital images, she sat down with her clients and offered them beautiful prints, albums, and other products - in person.
Then she said something that really shocked me: she made an AVERAGE of $5,000 per client.
WHAT?!?! I couldn’t believe it.
So of course, I threw myself into learning everything I could about IPS, and almost overnight my average sale went from $250…
My clients were leaving our IPS sessions literally crying happy tears and thanking me for helping them figure out what to do with their images.
This was SUCH a different experience. So much better.
I knew that I had unlocked something really, really special. Something that could CHANGE the lives of a lot of photographers (and clients!).
Can You Relate To My Struggle?
DO YOU FEEL LIKE I DID? YOU WANT TO GROW YOUR BUSINESS BUT FEEL PERPLEXED ABOUT HOW TO BEST DO THIS?
Are you not seeing the income and sales you want? Are you spending all your time working IN your business instead of on it? Are you sick of constantly feeling burned out by all the work required just to SURVIVE?
I get it. Totally, and completely. I was so there. And honestly, I had a LOT of fears going into IPS.
THE IDEA OF SELLING IN PERSON WAS PRETTY OVERWHELMING.
I wasn’t a natural salesperson. I didn’t want to be like those pushy car salesman who will do ANYTHING to get you to buy.
And I was terrified of pricing myself out of the market. I mean, I was struggling to get by as it was. If I raised my prices, wouldn’t I dramatically LOSE business?
But here’s what I learned: if you know the secrets of running an IPS business well, none of these things will happen.
You can make so much more money without being an aggressive salesperson. In fact, you can actually make your customers much, much HAPPIER through IPS.
I’m still passionate about my photography business, and AVERAGE between $3,000 -$4,000 per sale.
But I also have ANOTHER passion:
teaching others the secrets of In Person Sales.
I want to help others to achieve the same results I did.
SO I TEAMED UP WITH DORIE HOWELL, A TALENTED IPS PHOTOGRAPHER, AND TOGETHER WE CREATED A LEARNING PLATFORM FOR IPS THAT IS UNLIKE ANYTHING ELSE!
...an educational community for photographers who are serious about creating fulfilling, profitable businesses
WHAT’S THE BEST WAY TO LEARN THE INS AND OUTS OF IPS?
From photographers who are ALREADY successful.
From those who understand what it takes.
From those who UNDERSTAND where you are…
...and what you need to do to move forward.
That’s EXACTLY what we had in mind with IPS Mastermind.
We wanted to create the solution we WISH was available when we first started.
Here's how it works:
We hire the best IPS photographers to teach you all you need to make your business more fulfilling and profitable.
And we know that you don’t have time to sit through a 3-day seminar or a weeklong workshop.
You need material that’s concise, always available, and INCREDIBLY practical.
THAT’S IPS MASTERMIND IN A NUTSHELL. A STEP-BY-STEP GUIDE TO SUCCESS FOR YOUR PHOTOGRAPHY BUSINESS.
Yeah but this must cost a ton.... right?
I mean, you are getting access to the best in the business.
You’re getting a peek behind the curtain into some of the most profitable studios in the country... many of these instructors offer mentoring for $1000-$3000+.
Surely, we’re talking in the thousands, right?
We have several levels of membership, but all are incredibly affordable and valuable.
In our Masters Collection, you get:
Dozens of video classes
with more added every month, taught by some of the most successful working photographers in the world ($4,999+ value). These folks are practicing what they preach, every single day, and are ready to help you succeed.
Resources to build your business
We've got phone scripts, templates articles, vendor lists, and mentor lists for one-on-one support. These resources are curated by us, so you can have complete confidence in them. ($299+ value)
A supportive community
and private Facebook groups where you can interact with instructors and other members as they cheer you on toward success
Real, practical information to grow your business
IPS Mastermind is a no-fluff zone. You'll learn real, solid strategies for making more money; many members have seen their income triple when they start implementing the trainings. But this is no get-rich-quick scheme or "easy button" - you WILL have to work for it. And we'll be here to help you troubleshoot along the way!
Help in reaching your goals
What does success look like for you? A fully-booked calendar? A price list you're confident about? A more efficient business to free up time for your other priorities? A fulfilling and highly profitable venture which gives you the freedom to enjoy your family and live your life? We can help you achieve your goals no matter what they look like - all the tools are here!
THAT'S A $5298+ VALUE... FOR JUST $79 A MONTH!!
And our Essential Series is perfect for photographers who are just starting out with IPS - that option is only $35 a month!
But don't take our word for it! Listen to what some of our members have to say....
Before I signed up, I felt so lost. I was confused and hopeless. I wanted to know more about IPS but wasn’t sure where to go and how to seek out my answers. It was a never-ending cycle of research and unanswered questions. After joining IPS Mastermind, I feel rejuvenated and excited about my journey as a photographer. I still have SO much to learn. Growing in my business is what I live for!! You guys have giving me the tools I have been seeking for a very long time. You have welcomed me into your group with open arms and I could not be MORE appreciative! A million times, THANK YOU!! ❤️❤️❤️
IPS Mastermind helped me change my entire business in just 3 short months. Went from making $150 per client to averaging $1800 per client. I couldn’t have done it without IPS Mastermind.
I had joined some other IPS classes and after being promised they would show you the HOW, they failed that very important step in their teachings. I watched Rachael's IPS 101 video and KNEW I was home. It's been an incredible learning experience, one that actually teaches the who, what, why, and HOW. ♥️
What makes IPS Mastermind different?
Instead of all the content being taught by one instructor from one perspective or one genre, we have partnered with some of the best working photographers in the business with varying specialties and strengths and asked them to teach one particular area that they do really, really well.
Do members get access to all the classes and content?
Essential Series members get 12 core classes and supplemental resources. Masters Collection members get ALL the content on the site - that's over 60 classes and many other resources!
Is it just for beginning photographers?
Not at all! There are basic level classes, for those just starting out with in-person sales or those needing to figure out pricing or create a marketing plan, but there are also more advanced classes for the well-seasoned photographer who wants to make some adjustments to become even more profitable or efficient. There's even a business bootcamp for those who just want a kick start in the right direction. We truly have something for everyone!
Do the classes stay on the site forever?
We regularly release new courses as our goal is to have relevant and current industry information for our members. At times we will archive courses that we feel no longer fit into that category. We reserve the right to modify/remove our courses as needed without warning.
How often is new content added to the site?
The Masters Collection will be regularly updated with new full-length classes, new downloads and templates, and a webinar series. There will always be something new to take in!
Other than courses, what other benefits are there?
There are articles, webinars, mentor listings, special bonus material and lists of recommended vendors to help you figure out what you want to offer and how to sell it. The Masters Collection also includes our Virtual Trade Show (featuring reviews of dozens of beautiful prints and products) and our Live Sales Session Video, featuring a consultation, session, and sale from start to finish!
How much does it cost?
Business Bootcamp is a flat $10 fee for 10 challenges. The Essential Series is $35 a month, and you can cancel or upgrade anytime. The Masters Collection is $79 a month, and you can cancel anytime.
What if I’m not satisfied?
We know you'll love it, but in the unlikely event that you’re not satisfied, you can cancel at any time. You can also rejoin or upgrade your membership at any time.
What if I have other questions?
We can be reached at firstname.lastname@example.org